Client: Heritage Preparatory School
PORTRAIT OF A GRADUATE
In 2024, Heritage Preparatory School celebrated a milestone. Four years after expanding into a high school, its first class of seniors graduated. The school’s annual fundraised auction capitalized on this moment in time - celebrating the achievements of both individual graduates and the school as a whole.
Of course, the school wanted to raise as much as possible at this event, but they faced one big problem: “It’s a dry event. No alcohol at all, so we need something to pull on people’s heartstrings.”
The team at Cloudfire developed a video that would do just that. The final video weaves together 7 voices into a unified chorus, celebrating the way that students reflect the school’s idealized vision of a “Portrait of a Graduate.”
After this video premiered at the fundraiser, the school broke fundraising records: increasing the giving by more than 16% and $100,000 from the previous year.
FULL CREDITS
Client: Heritage Preparatory School
Director/DP/Editor: Kevin Collins
Producer: Emily Daniel
B-Camera Operator: Christopher Holm
Gaffer: Zachary Durden